Our team has redesigned Seam’s product, gave it a fresh visual identity and built a new website for the launch.
To redesign the product from the ground up.
Saved in hiring and opportunity costs thanks to Semiflat.
"We consider Semiflat an incredible extension of our small team. They go above and beyond the design work by helping us think strategically about our user's problems."
The Modern Data Stack promised to democratize data, but failed to include business users. Seam is doing something about it.
As companies scale - so does their data stack. New sources and tools make it hard to keep up - especially for business users.
Most tech companies utilize the Modern Data Stack - a suite of tools aimed at making gathering, storing, and analyzing their data more efficient. While these tools are powerful, the barrier to entry is high - especially for business users who don’t know SQL. They have to rely on data analysts or engineer to perform even simple data-related tasks related to their jobs.
The founding team of Seam felt these pains while working at Okta when the company grew from $100M to $1B in revenue. Nick, Mikhel, and José knew there had to be a better way.
Seam allows users to answer questions, get summaries, and sync information across all GTM tools.
We’ve improved Seam’s user experience, gave the product refreshed visual identity, created a marketing website and more.
Seam’s Co-founder and CEO was leading all product efforts up until the point Seam decided to reach out. This wasn’t the best use of Founder’s time and led to frequent bottlenecks. The company was gearing up for a public launch and since Seam targets primarily mature startups (Series B, C and beyond) anything less than excellent was simply not acceptable. That’s where Semiflat comes in. We’ve set ambitious goals for a 10-week sprint to achieve rapid MVP redesign, coming up with a new visual identity and creating a marketing website with custom assets.
The existing MVP wasn’t consistent, or designed holistically. Seam’s main priority was to redesign the user experience to identify and eliminate any friction.
Seam wanted the product to appeal to mature startups. The new interface should be clean and highly functional, but still unique and fun.
Product website was another priority for Seam. They needed a captivating way to tell their story and capture inbound leads.
In the initial stages of our project with Seam, we focused on thoroughly understanding domain-specific terms from data analytics and the intricate technology behind Seam’s product. Recognizing the complexity of Seam’s AI-powered platform, we ensured that our team was well-versed in all industry-specific terminology and concepts before moving forward with designing wireframes. This foundational knowledge enabled us to work independently and proactively, ultimately saving time and enhancing the impact of our design solutions.
Every project at Semiflat is preceded by a structured discovery session. Understanding Seam’s business needs, target audience, and broader goals enabled us to make bigger impact and deliver tangible value. During the discovery we’ve understood Seam’s user personas - specifically the Business Users, their pains, needs and motivations. Here are the key findings from the workshop:
The main group that Seam will target are business users. Interacting with Seam should feel easy and inviting at every step.
The overarching goal of all product and marketing efforts is a successful public launch approaching in 12 weeks.
Seam will market to fast growing companies with 500 to 1000 employees.
"Semiflat is not just a Figma design file factory. They take the time to understand your product, user, and problem statement, so they can make strategic design decisions.”
Our audit revealed multiple inconsistencies resulting from rapid iterating and testing updates with customers on a live app without a designer in the process. Over time Seam’s user experience became confusing with redundant functionality on some pages, and significant cognitive load on others. The main problems we’ve identified were:
We started the design process by drawing alternative mockups to show Seam how these problems can be solved quickly. Since seemingly minor friction points are likely to increase user’s frustration and lead to them abandoning the product altogether we prioritized systematizing user experience patterns, standardizing labels, and removing redundant or unnecessary elements. Next came time to design additional features, or missing user journeys. After the audit and extensive research phase our team was familiar with the terminology and concepts around data, so leading the design effort was fast. We’ve tackled further functionality consecutively, discussing the needs and limitations for each one with Seam’s CEO, before presenting low-fidelity sketches of interfaces aimed at solving the problem at hand. Our goal was to generate as many early ideas as possible and then add further details to the most promising versions. As a result we’ve created hundreds of low-fidelity solutions.
"We consider Semiflat an incredible extension of our small team. They go above and beyond the design work by helping us think strategically about our user's problems."
When redesigning Seam we’ve prioritized ease of use above all else. The new interface is clean, simple and lacks any heavy styling. The restrained approach we favored is a proven way for Seam to stand the test of time regardless of emerging trends in designing software. In consequence the investment is likely going to last many years without the need to be updated. Since Seam’s main workspace - the chat interface is content-heavy (it outputs text, tables, and SQL queries), being conservative with styling enabled users to view their conversation without distractions.
"The bar for great visual design is high. Users now expect products to be beautiful and easy to use - no matter what stage you are at. Semiflat allowed us to have gorgeous UI from day 1."
Seam’s new visual identity is clean and usable with timeless subtleties and a bold accent color to guide users toward desired actions.
We’ve reflected the new visual identity across all user flows from the previous stage of the project. Seam got a Figma file reflecting all steps and states from the user’s journey screen-by screen.
All reusable components from the interface along with their states and variants were structured and documented in a custom Figma library ready for implementation.
Seam brings the familiar chat interface to the data world, enabling business users to unlock powerful insights with natural language prompts.
Seam’s technical users can leverage the full power of their company data by setting up connections, and models using a clean SQL editor.
Most pages within Seam leverage a table interface. We’ve designed the table component to cover a vast array of use cases - from resizing columns in preview tables to displaying data sources.
We’ve enabled Seam to go to market faster, and supported their marketing efforts around launch.
Speed and product quality are two factors giving early-stage startups an unfair advantage. We’ve combined them to help Seam AI execute a successful public launch.
When the CEO of Seam approached us he was facing a decision - hire a designer internally, or find a high-quality design studio for a long-term collaboration. Companies who value product from early days typically favor in-house hires because of the risk associated with outsourcing. Hiring however takes time - the one resource startups never have.
Having worked with dozens of companies in a similar position we understood Seam’s needs. They wanted to move fast but also work with someone who is deeply engaged and proactive. An independent designer who can advise and guide, rather than just execute.
Our dedicated design team delivered a set of implementation-ready wireframes including redesigned, as well as new features. The new MVP design includes a new, clean and consistent visual identity that appeals to the target users. We’ve also designed and implemented a website explaining the product to help Seam convert more inbound leads.
“From opportunity cost - I’m able to push a lot of the product stuff to you all and trust that it’s going to be magical, beautiful, you know what we’re trying to build and what we’re trying to execute on so I can go and focus my time elsewhere growing the business and making sure our customers are supported. […] I’m saving hundreds of hours and there’s very real revenue upside for us just by working with you.”
We’ve guided Seam through a rapid redesign sprint to improve the UX and create a fresh look & feel for the app.
Our impact allowed Seam to skip the costly recruiting process and expedite their commercial launch.
Seam benefited on multiple fronts by leveraging our design expertise. We’ve helped them build trust, and attract more users with a clear, appealing website. We then enabled the company to provide value to customers, and retain more users with an optimized and scalable user experience in their product.
Our design expertise combined with extensive experience with SaaS products ensured Seam’s user experience is frictionless, trustworthy and consistent. We’ve also equipped Seam with a custom component library to enable them to build new pages in hours rather than days.
At Semiflat we believe that digital products should be enjoyable to use. The new interface we’ve designed is eye-catching, but not distracting.
We’ve designed an implemented an engaging, polished website that helped Seam generate interest in their product, engage the visitors by explaining the value with custom graphics and animation, and most importantly convert them into inbound leads.
We’ve produced dedicated articles, graphics, and video content in a synchronized launch effort between Seam and Semiflat. Seam used the content to generate more opportunities for potential customers to interact with their material. We’ve generated an additional stream of sign-ups by publishing the content on our channels, and directing traffic to the live demo on Seam’s website.
“You have given us revenue upside, we’re able to drive more revenue not only from our current users being happy with the product and being able to upsell them but also when I give demos - our software is beautiful and people want to try it just based on how it looks and functions which is a superpower.”
To improve the user experience, add features, and create a fresh look & feel.
Saved in hiring and opportunity cost by outsourcing and launching faster.
We’ve enabled Seam to go to market faster, and supported their marketing efforts around launch.
Speed and product quality are two factors giving early-stage startups an unfair advantage. We’ve combined them to help Seam AI execute a successful public launch.
When the CEO of Seam approached us he was facing a decision - hire a designer internally, or find a high-quality design studio for a long-term collaboration. Companies who value product from early days typically favor in-house hires because of the risk associated with outsourcing. Hiring however takes time - the one resource startups never have.
Having worked with dozens of companies in a similar position we understood Seam’s needs. They wanted to move fast but also work with someone who is deeply engaged and proactive. An independent designer who can advise and guide, rather than just execute.
Our dedicated design team delivered a set of implementation-ready wireframes including redesigned, as well as new features. The new MVP design includes a new, clean and consistent visual identity that appeals to the target users. We’ve also designed and implemented a website explaining the product to help Seam convert more inbound leads.
“From opportunity cost - I’m able to push a lot of the product stuff to you all and trust that it’s going to be magical, beautiful, you know what we’re trying to build and what we’re trying to execute on so I can go and focus my time elsewhere growing the business and making sure our customers are supported. […] I’m saving hundreds of hours and there’s very real revenue upside for us just by working with you.”
We’ve guided Seam through a rapid redesign sprint to improve the UX and create a fresh look & feel for the app.
Our impact allowed Seam to skip the costly recruiting process and expedite their commercial launch.
Seam benefited on multiple fronts by leveraging our design expertise. We’ve helped them build trust, and attract more users with a clear, appealing website. We then enabled the company to provide value to customers, and retain more users with an optimized and scalable user experience in their product.
Our design expertise combined with extensive experience with SaaS products ensured Seam’s user experience is frictionless, trustworthy and consistent. We’ve also equipped Seam with a custom component library to enable them to build new pages in hours rather than days.
At Semiflat we believe that digital products should be enjoyable to use. The new interface we’ve designed is eye-catching, but not distracting.
We’ve designed an implemented an engaging, polished website that helped Seam generate interest in their product, engage the visitors by explaining the value with custom graphics and animation, and most importantly convert them into inbound leads.
We’ve produced dedicated articles, graphics, and video content in a synchronized launch effort between Seam and Semiflat. Seam used the content to generate more opportunities for potential customers to interact with their material. We’ve generated an additional stream of sign-ups by publishing the content on our channels, and directing traffic to the live demo on Seam’s website.
“You have given us revenue upside, we’re able to drive more revenue not only from our current users being happy with the product and being able to upsell them but also when I give demos - our software is beautiful and people want to try it just based on how it looks and functions which is a superpower.”
Seam’s team has created a live demo of their product. You can test it on their site. And if you feel lost - just ask Seam for help.
Our team combines proven design methods and years of experience to help you achieve business goals.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
How we’ve designed an interface that’s accessible to everyone yet powerful enough for the technical user.
Our team combines proven design methods and years of experience to help you achieve business goals.
“What impressed me most about Semiflat was their ability to work seamlessly with our existing design team. Their collaborative approach, responsiveness, and expertise make them a valuable asset to any project.”
Let’s discuss how Semiflat can help boost your business with design.
Let’s discuss how Semiflat can help boost your business with design.
